The Royal Cinema Reserve
The critical development of the movie reservation app is to help improve the experience of arranging movie events. The significant advantage of our competitors is the offering of paid membership, which provides additional price benefits for the users. Our goal is to create a platform that focuses on sharing movie information for users to customize their movie experience and further improve the sales of movie theaters.
Project Duration:
September 2022 - May 2023
Project Member:
1
Role & Responsibility:
UX researcher/Designer, UI design, Research, Wireframe,
Prototype, User Testing, Visual Design
PROJECT OVERVIEW:
The Problem:
Most current movie apps are associated or developed with a mother organization of movie broadcasting. The information that appears on the movie apps often favors their associated organizations.
Project Goal:
To decrease the unequal information between movie apps and extend the app service from only ordering tickets to a complete service line of the experience of watching a movie in theaters.
DESIGN SOLUTION
Please use the link below to interact with the final design prototype
KEY FEATURES
Extending Service
Allow users to include optional food/drink purchases ahead of the movie in a linear user flow.
Sharing Information
A function for sharing tickets and payment requests to help organize larger size movie events.
Route Navigation
Provide information on location and commute services to all participants.
RESEARCH DEVELOPMENT
Market Research: Competitive audit
Paint Points
The physical path of entering the event is lacking.
Lack of connection with associated services.
Third-party apps do not have full access or complete control of the event.
Design Opportunities
Designing a complete loop for users.
Extending supporting navigation outside of the core event.
Increasing the benefit of third-party organizations.
USER RESEARCH
Survey/interview data collection:
Affinity Analysis
Movie Reservation Function
Pattern Identification
Movie Reservation App Design Insight
Affinity Diagram for social platform
Social platform design insights
USER IDENTITY
Pain points:
Frustration using the movie app for organizing group events.
Users passively receive movie information and might miss potential movies they are interested in.
Users cannot know the physical facility setting of the theater room they use for the experience. (i.e., doesn’t know the screen size, so they might not choose the most comfortable seat)
APP DEVELOPMENT
