A Breast Milk Sharing Service

The core of this service is to help parents who have issue on producing breast milk have an easy access on purchasing breast milk. On the other hand, allow those who have extra breast milk to help other solve problem, at the same time, earning some extra money.

Personal Contribution

Cast study - Understanding the fundamental of how Bloodbuy is executing its network in order to efficiently launch similar service in different areas.

Brainstorming - determined potential industries which can be improved by using the similar model as Bloodbuy.

Secondary Research - looking into information to determine the key ingredients that is required to allow the ideas to be executed.

Primary Research - Questionnaire design for survey and interview and the executing.

Data Analysis/Visualization- determine the key points from the research process and apply them into the project and transform into graphic for better understanding.

Deliverable Design - Combined research result to create a service and visualized the solution with variety of tools.

Cast Study: Bloodbuy

Bloodbuy is a newly launched innovative company that introduced technology into the blood trading market. It uses a cloud- based platform to increase the efficiency in the existing industry. By overcoming the entrenched system in blood industry, Bloodbuy introduced a new network between blood demand and supply. By tackling the supply/demand balancing problem within the blood market, Bloodbuy gains a lot of awareness in the southern part of United States.

Service encounter map

The encounter map of Bloodbuy shows a complete picture of the service process. We noted that although customers are using the same service, the experience and expectation for both sides are different. This leads to the difference between stages that customers participate in the service. Furthermore, the strict policy within the blood transaction in the service may affect the final decision for customers and create more than one exit points.

Service Channel Map

The channel map allows us to identify different platforms and elements that customers need to interact with in each stage of the service. We can see that Bloodbuy is trying to gain awareness with multiple channels. However, after entering the service, the channel selection becomes very limited. This makes Bloodbuy a closed business. The pros for this is that Bloodbuy can put minimum effort in identifying their customers. On the other hand, the potential participators are automatically eliminated from the service.

Ecosystem Map

In this process, we have decided to merge the stakeholders map and ecosystem map together to make sure that it not only identify the relationship between each actor but also shows the influence level each participator have in the service. When iterating the service, the closer the actor is to the core, the more internal change we have to do to the service. This Bloodbuy ecosystem map shows the value flows in four stages. (Good&service, money&credit, information, intangible value)

Operation System

This is an overview of the service operation that shows how the service processes in seller/buyer point of view. The red line is the sellers action, and the blue line is representing the buyers action.

From blood to breast milk service

After a brief study of Bloodbuy service, we addressed several key factorthat was mentioned in the information:

• Bloodbuy is a relatively closed network that insures all the participators are well secured.
• Bloodbuy is a multi-sided business model that needs to fulfill two different perspectives and need.
• With introducing technology into this old industry, Bloodbuy is performing an innovated service, aiming the inefficiency within the industry.

We have consider if the platform can be applied into different services that has the similar issue with blood industry. Moreover, trying to expand the business to reach the goal of having larger market share is our intension of this analysis.

Breast Milk sharing service

business model canvas for breast milk sharing

To find the potential stretch that Bloodbuy can achieve with the minimum amount, we perceived that promotion is one direction that Bloodbuy can look into. With their existing customers, they become a efficient channel for other business to gain awareness. This advantage allows Bloodbuy to expand their revenue source and further more create relationship with other business within the medical industry.

Service encounter map for breast milk sharing

Plugging in new channels such as mobile app expands the service to more individual customers. This make the touchpoints after enter point more complicated. However, this allows Bloodbuy to insure the service quality that they delivered to their customers. The trusting connection that Bloodbuy promised their customers is guaranteed to be delivered.

service channel map for breast milk sharing

Incorporating app service into the channel, Bloodbuy extended their business to more individual consumers. With the mobility that app gives Bloodbuy, it becomes easier to reach to their potential customers. However, this means that identifying members would be harder.

service offering map for breast milk sharing

(service package offering)

Service package shows the overall deliverable to complete the service. It also shows the relationship between the core, enabling and differentiating tiles. The potential service is as well included in this map.

(Augmented map)

The augmented map shows the intangible elements that affect the customer reaction in the service. This also shows the attitude that Bloodbuy has that gives them value in the market.

ecosystem map for breast milk sharing

Other than expanding to breast milk industry, we included a iteration in money transaction in the service. We tried partnering with third party online payment platform to eliminated the cost Bloodbuy has to manage the money flow. This reduce the work load that Bloodbuy has but doesn’t affect the overall value that they try to deliver for their customers.

By partnering with parenting community, we discovered a large potential of gaining awareness for Bloodbuy. This would also create profit by promoting for other nursing accessory companies.

operation map for breast milk sharing

The changes that we made in the service are shown in this map. With the iterations within the service, we hoped that Bloodbuy can reach out to more potential customers and expand their revenue stream, moreover eliminate the unnecessary cost for the company.

Service blueprint

This service blueprint is a breakdown of an overview on what are the supportive systems are in charge in each step of using the Bloodbuy and Breast Milk Service.

Thanks for your time on reading this project. Please feel free to contact me for more detail about the project.